In a recent article by Wired (sorry, not online), they discuss how new technology has been succeeding by keeping things simpler, for example - Skype, Hulu, Kindle, etc. These products are not the top of the line and do not offers bells and whistles but somehow, they are leading the pack in their respective categories. The same applies to your online presence.

It's simply not enough in today's world for a campaign to throw together some HTML files or use starter templates as their main campaign website and then say the work is over. With the growing rate of technology and with the way constituents are now accessing, analyzing, and spreading information, it's imperative to connect your offline actions to your online actions. Here's where many go wrong.

When running a campaign with an online presence, having a clean email list is vital. Contacting voters by email allows for direct conversation, breaking news alerts, and fundraising drives.

The Washington Post states that President-elect Obama has 10 million email addresses in his list. Out of those 10 million, 3 million donated. That's unbelievable!

1) The Obama campaign followed the cardinal rule of email lists: make sure it's clean. Do not buy lists, do not keep email addresses on file if people have already unsubscribed, DO NOT SPAM!