In a recent article by Wired (sorry, not online), they discuss how new technology has been succeeding by keeping things simpler, for example - Skype, Hulu, Kindle, etc. These products are not the top of the line and do not offers bells and whistles but somehow, they are leading the pack in their respective categories. The same applies to your online presence.

When building a website, it is easy for someone to request many unnecessary features, despite how "cool" they may be. The same applies to design - by overdoing your website layout and design, you increase your bounce rate (the percentage of users who leave the website upon entering the home page). To have a successful website, avoid distracting the visitor with an overload of graphics and colors. Focus on clean, simple design that emphasizes the content. Also, when attempting to engage constituents through social networks, (usually) don't try to connect to more than three. That's when you begin to stretch your resources thin and you don't receive in return what you put in. By making the candidate appear to be everywhere at once, it just comes off as not genuine, not personal.

This strategy would apply the most when it comes to putting together an email blast. Keep it to three graphics at most (not including a graphic of a signature): the banner, an action graphic on the side, and a final action graphic at the bottom of the email. Don't write lengthy paragraphs, a persuasive essay, nothing like that. The reason being good enough is enough is because all these products focus on meeting their goals. The only time you can overdo it is when it comes to data - you can never have enough data. The analysis of past elections, voter databases, email opens, site visitors, and contributors brings your campaign up a few notches.